Insights

22 Sep

Posted at 11:11h in Partner Ecosystems by

September 22, 2021 In building #ecosystem programs and evolving the partnership org to become a CXO-led line of business (LoB), partnership leaders have to balance two big joint-customer OKRs: -Growing their partner-influenced business -Growing their partner-sourced business With the increasing dominance of B2B SaaS, we’ve noticed the pendulum shifting...

26 Aug

Posted at 11:11h in Ecosystem and Partner Best Practices by

August 26, 2021 How B2B SaaS companies can optimize App Ecosystems with a new approach to integration and partnerships For a few years now, B2B SaaS companies have watched their customers’ thirst for business agility and faster time to market manifested by integrated workflows between two or...

06 Jul

Posted at 11:11h in Partner Ecosystems by

July 6,2021 Myth: Creating and managing channels, alliances, and tech partnerships is primarily a people business – expanding an ecosystem means adding headcount or increasing outsourcing investments with distributors. Fact: A highly leveraged, programmatic model for ecosystem expansion is beginning to emerge, leveraging communities, connections, orchestration technologies and next...