February 2022

22 Feb Ecosystem Window Dressing & CEOs Who Don’t Get It

Posted at 11:11h in Economics, ROI, and Business Case by Allan Adler

February 22, 2022 Are B2B leaders all in on Ecosystems? Back in 2018, Accenture told us that 76% of company CEOs thought Ecosystems were the biggest disruptive threat to conventional business models. Since all we do is study and advise companies on Ecosystems, we get a bit...

11 Feb Beyond Product-Market Fit

Posted at 11:11h in Economics, ROI, and Business Case by Allan Adler

February 11, 2022 Product-Market Fit is about as foundational for business start-ups as orange juice is for breakfast. But as GTM evolves to GoToEcosystem, Product-Market Fit must also evolve. A new paradigm oriented around Solution-Ecosystem Fit will give teams developing new market offerings an approach to...