22 Sep The New Flywheel: Where Product-Led Growth Meets Ecosystem-Led Growth
Posted at 11:11h
in Partner Ecosystems
September 22, 2021 In building #ecosystem programs and evolving the partnership org to become a CXO-led line of business (LoB), partnership leaders have to balance two big joint-customer OKRs: -Growing their partner-influenced business -Growing their partner-sourced business With the increasing dominance of B2B SaaS, we’ve noticed the pendulum shifting...
