Insights - Digital Bridge Partners

09 Sep Up-Leveling the IT Channel Beyond Go-to-Market

Posted at 11:11h in Ecosystem and Partner Best Practices by Allan Adler

September 9, 2021 Is the IT channel a thing of the past, a legacy of times gone by? In B2B SaaS, the channel accounts for less than half of the indirect activity compared to legacy client/server technologies. So, is it time to retire the term channels...

26 Aug Optimizing App Ecosystems

Posted at 11:11h in Ecosystem and Partner Best Practices by Allan Adler

August 26, 2021 How B2B SaaS companies can optimize App Ecosystems with a new approach to integration and partnerships For a few years now, B2B SaaS companies have watched their customers’ thirst for business agility and faster time to market manifested by integrated workflows between two or...

06 Jul High-Touch, Low-Touch, and No-Touch Partner Ecosystems

Posted at 11:11h in Partner Ecosystems by Allan Adler

July 6,2021 Myth: Creating and managing channels, alliances, and tech partnerships is primarily a people business – expanding an ecosystem means adding headcount or increasing outsourcing investments with distributors. Fact: A highly leveraged, programmatic model for ecosystem expansion is beginning to emerge, leveraging communities, connections, orchestration technologies and next...