August 11, 2022 I ran two polls last week on how important it is to automate partner operations - aka EcoOps - and what is getting in the way of succeeding. The results were pretty compelling: How big is this problem: 75% of respondents said lack...
December 14, 2021 In the blog TEMPO of the Ecosystem, we said the “E” in TEMPO stood for Embedded Partnering which meant baking partner roles into core partner engagement functions, especially product, marketing, sales, and customer success. This blog is a double click on Embedded Partnering...
September 22, 2021 In building #ecosystem programs and evolving the partnership org to become a CXO-led line of business (LoB), partnership leaders have to balance two big joint-customer OKRs: -Growing their partner-influenced business -Growing their partner-sourced business With the increasing dominance of B2B SaaS, we’ve noticed the pendulum shifting...
July 6,2021 Myth: Creating and managing channels, alliances, and tech partnerships is primarily a people business – expanding an ecosystem means adding headcount or increasing outsourcing investments with distributors. Fact: A highly leveraged, programmatic model for ecosystem expansion is beginning to emerge, leveraging communities, connections, orchestration technologies and next...