July 2022

21 Jul

Posted at 11:11h in GoToEco Context and Rationale by

July 21, 2022 The traditional sales and marketing funnel has run its course. Today’s relationship-first, trust-mediated world demands that we adopt a new framework for establishing and maintaining customer, community, and ecosystem partner relationships. The new framework must be customer-centric vs company-centric, relationship-based vs transaction-oriented, and ecosystem-aligned...

15 Jul

Posted at 11:11h in GoToEco Context and Rationale by

July 15, 2022 The traditional sales and marketing funnel has run its course. In today’s relationship-first, trust mediated world, we must adopt a new model to engage in customer, community and ecosystem partner relationships. The new model must be customer-centric vs company-centric, relationship-based vs transaction-oriented, and ecosystem-aligned...