October 2021

27 Oct Everyone Loves a Good Synergy, Especially if it Drives EcosystemLedGrowth

Posted at 11:11h in Economics, ROI, and Business Case by Allan Adler

October 27, 2021 Everyone loves a good synergy – where two or more elements combine together to become more than the sum of their separate parts. In the world of partnering, synergies help us understand how we get to #EcosystemLedGrowth (ELG) and the underlying flywheel that...

18 Oct Business Partnerships – In Service of a Greater Good

Posted at 11:11h in Trust, Influence, and Relationships by Allan Adler

October 18, 2021 Our business peers often talk about strategic business partner relationships, whether customers, suppliers, or partners, in relation to how they drive key outcomes including revenue, differentiation, customer LTV, etc. But what makes business partnerships truly powerful is that they can serve a greater...