August, 2022 - Digital Bridge Partners

25 Aug Why is GoToEcosystem Necessary for B2BSaaS, Part II

Posted at 11:11h in GoToEco Context and Rationale by Allan Adler

August 25, 2022 The shift from GoToMarket to GoToEco marks a new era. Learn how to keep up with the future of B2B SaaS. In last week’s column, we wrote, Why is GoToEcosystem Necessary for B2B SaaS, Part I. We talked about how the cloud changed everything,...

23 Aug Turn on your GoToEco Revenue Engine

Posted at 11:11h in Channel Partnerships, GoToEco Strategy and Tactics by Allan Adler

August 23, 2022 Don’t let entropy eat your partner organization’s Tech Partner sourced revenue success… TLDR: Tech partnership teams can win more partner sourced revenue when they leverage a methodology that reimagines their mission, structure and operating model, enabling efficient revenue growth, increasing predictability, and delivering moonshot...

18 Aug Why is GoToEcosystem Necessary for B2B SaaS?

Posted at 11:11h in GoToEco Context and Rationale by Allan Adler

August 18, 2022 The Cloud Changed Everything In order to understand GoToEcosystem (GoToEco), we need to look at why we started this crazy, exciting movement in the first place. We grew up in the distribution channels era of the ’90s, before anyone knew what cloud computing was....

11 Aug EcoOps and Scaling Partner Ecosystems

Posted at 11:11h in Partner Ecosystems by Allan Adler

August 11, 2022 I ran two polls last week on how important it is to automate partner operations - aka EcoOps - and what is getting in the way of succeeding. The results were pretty compelling: How big is this problem: 75% of respondents said lack...

04 Aug The Renaissance of the Technology Channel and B2B SaaS

Posted at 11:11h in Channel Partnerships by Allan Adler

August 4, 2022 Back in November, I wrote an article called How Partner Ecosystems Ate the Channel. My central theme was that Ecosystems include the channel but encompass more than the limited route-to-market, transactional, post-integration attributes that define IT channels’ 4+ decade career in the B2B technology...

August 2022

25 Aug Why is GoToEcosystem Necessary for B2BSaaS, Part II

23 Aug Turn on your GoToEco Revenue Engine

18 Aug Why is GoToEcosystem Necessary for B2B SaaS?

11 Aug EcoOps and Scaling Partner Ecosystems

04 Aug The Renaissance of the Technology Channel and B2B SaaS