Ecosystem and Partner Best Practices

22 Jun Prerequisites for Monetizing B2B SaaS Tech Partnerships

Posted at 11:11h in Ecosystem and Partner Best Practices by Dylan Charles

June 22, 2023 This is the second article in a series that focuses on a quick list of prerequisites companies should consider before figuring out their monetization approach. Check out Part 1 here. The goal of this series is to look more deeply into the topic of tech...

05 May Partner Teams Need Better Positioning – Introducing Co-Selling Teams

Posted at 11:11h in Ecosystem and Partner Best Practices by Allan Adler

May 5, 2023 I have a terrific hack for partnership teams that want to highlight their ability to drive revenue above and beyond just managing a “channel,” and get the attention of CROs and gain access to their budgets. 👉 Position partnering as a Co-Sell Team and...

09 Jun Does Your B2B SaaS Org GET the Ecosystem?

Posted at 11:11h in Ecosystem and Partner Best Practices by Allan Adler

June 9, 2022 Last week we ran a quick survey with partner leaders attending Supernode and with folks in the GoToEcosystem community to understand if your organization GETS the Ecosystem. The survey focused on where companies stand in relation to Digital Bridge Partners’ GoToEcosystem Maturity model. Check...

28 Apr What Partner Ecosystem Maturity is and Why it Matters

Posted at 11:11h in Ecosystem and Partner Best Practices by Allan Adler

April 28, 2022 Excitement over Partner and Community Ecosystems is at an all-time high. There is even a rumor that CEOs at SaaS companies are fully bought in and Partner Professionals have all the resources and support they need to crush it. Unfortunately, the rumor is false. What...

11 Jan GoToEcosystem – Modernizing the Sales Funnel

Posted at 11:11h in Ecosystem and Partner Best Practices by Allan Adler

January 11, 2022 As industries continue to digitally transform, Ecosystems — orchestrated by a small number of leading players — are now mediating markets, shifting customer buying patterns, and allowing companies to massively outperform their peers. In previous blogs, we argued this Ecosystem sea change cannot...