December 2021

14 Dec Why and How to Embed Partnering into Core Business Functions

Posted at 11:11h in Partner Ecosystems by Allan Adler

December 14, 2021 In the blog TEMPO of the Ecosystem, we said the “E” in TEMPO stood for Embedded Partnering which meant baking partner roles into core partner engagement functions, especially product, marketing, sales, and customer success. This blog is a double click on Embedded Partnering...

06 Dec If Ecosystems are the New Market, What’s Our New GoTo?

Posted at 11:11h in Ecosystem and Partner Best Practices by Allan Adler

December 6, 2021 A few weeks ago, I wrote about How Partner Ecosystems Ate the Channel. Today, I’d like to consider, by extension, how Ecosystems have become the new “Market”, raising the question, is Go-To-Market now an obsolete construct? The idea that “going to market” is incongruous...