Insights - Digital Bridge Partners

16 Aug Diving Into the Co-Sell Orchestration Playbook

Posted at 11:11h in Co-Sell Orchestration by Allan Adler

August 16, 2023 In last week’s GoToEco article we introduced the need for a standardized 6-step Co-Sell Orchestration Playbook & Program. The 6 steps are broken into Planning (Focus, Alignment and Ops) and Execution (with Partner, Process and Reporting). In this week’s article, let’s dig into the...

10 Aug Stand Up Your Co-Sell Orchestration Playbook

Posted at 11:11h in Co-Sell Orchestration by Allan Adler

August 10, 2023 Partner Teams are now poised to unlock ecosystem potential armed with co-sell motions that result in predictable revenue. Through business-case alignment with their Revenue Teams, Partner Teams, and Partners can finally receive the support required if they follow a planning and execution-based program...

27 Jul Best Practice B2B SaaS Tech Partnership Monetization Models

Posted at 11:11h in Tech Partnerships by Dylan Charles

July 27, 2023 Part Three: Best practice models for tech partnership monetization The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversations Allan Adler had with Avanish Sahai on Tidemark’s The Platform Journey podcast: Part...

13 Jul Co-Sell Orchestration: The Ultimate RevOps Solution

Posted at 11:11h in Co-Sell Orchestration by Allan Adler

July 13, 2023 In last month’s column, we talked about Co-Sell Orchestration as the new imperative for every partner team. We explained the different co-sell segments, Co-Sell Orchestration objectives, and key processes and roles, and responsibilities. Today, we’re excited to present the story from the POV of...

22 Jun Prerequisites for Monetizing B2B SaaS Tech Partnerships

Posted at 11:11h in Ecosystem and Partner Best Practices by Dylan Charles

June 22, 2023 This is the second article in a series that focuses on a quick list of prerequisites companies should consider before figuring out their monetization approach. Check out Part 1 here. The goal of this series is to look more deeply into the topic of tech...