Insights - Digital Bridge Partners

03 Nov Leveraging Ecosystem Clusters to Drive Many:Many Reciprocal Co-Sell

Posted at 11:11h in Co-Sell Orchestration by Allan Adler

November 3, 2023 Co-selling is getting a lot of attention these days as organizations realize that selling with partners yields higher returns, faster time to revenue, and longer-lasting customer relationships. It helps direct Sales teams counter declining returns from traditional outbound motions. Co-sell opportunities and requirements Much of the...

12 Sep The Ecosystem Profit Model

Posted at 11:11h in Ecosystem and Partner Best Practices by Allan Adler

September 12, 2023 The “Ecosystem” concept has become increasingly popular in the technology industry, referring to: “A network of diverse entities that come together to spur innovation and drive go-to-market in the tech environment pertaining to products and services delivered in an integrated and sustainable manner” The concept...

16 Aug Diving Into the Co-Sell Orchestration Playbook

Posted at 11:11h in Co-Sell Orchestration by Allan Adler

August 16, 2023 In last week’s GoToEco article we introduced the need for a standardized 6-step Co-Sell Orchestration Playbook & Program. The 6 steps are broken into Planning (Focus, Alignment and Ops) and Execution (with Partner, Process and Reporting). In this week’s article, let’s dig into the...

10 Aug Stand Up Your Co-Sell Orchestration Playbook

Posted at 11:11h in Co-Sell Orchestration by Allan Adler

August 10, 2023 Partner Teams are now poised to unlock ecosystem potential armed with co-sell motions that result in predictable revenue. Through business-case alignment with their Revenue Teams, Partner Teams, and Partners can finally receive the support required if they follow a planning and execution-based program...

27 Jul Best Practice B2B SaaS Tech Partnership Monetization Models

Posted at 11:11h in Tech Partnerships by Dylan Charles

July 27, 2023 Part Three: Best practice models for tech partnership monetization The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversations Allan Adler had with Avanish Sahai on Tidemark’s The Platform Journey podcast: Part...