February 7, 2024 The absolute #1 area of focus for many of our large software clients – and sometimes the only place where additional investments are targeted in 2024– is Gen AI. As a result, it’s assumed that Gen AI Co-Pilots are already being pushed into partner...
November 28, 2023 Your ecosystem partners that haven’t packaged their IP will be disintermediated by AI - it’s already beginning to happen; they just aren’t feeling it yet. Frogs in a Pot - IT Ecosystem Services Partners For many years now we’ve been working with large technology vendors...
September 12, 2023 The “Ecosystem” concept has become increasingly popular in the technology industry, referring to: “A network of diverse entities that come together to spur innovation and drive go-to-market in the tech environment pertaining to products and services delivered in an integrated and sustainable manner” The concept...
June 22, 2023 This is the second article in a series that focuses on a quick list of prerequisites companies should consider before figuring out their monetization approach. Check out Part 1 here. The goal of this series is to look more deeply into the topic of tech...
May 5, 2023 I have a terrific hack for partnership teams that want to highlight their ability to drive revenue above and beyond just managing a “channel,” and get the attention of CROs and gain access to their budgets. 👉 Position partnering as a Co-Sell Team and...