Services
We offer a comprehensive portfolio of go-to-market consulting services that help our clients:
1) Understand what’s most important to their customers and partners
2) Deliver resonant and compelling narratives
3) Execute high impact marketing and partner programs
Ecosystem Research and Insights
Make better decisions based on an outside-in perspective:
– A 360-degree market view that includes customer, partner, and competitor insights.
– Objective and accurate market data captured through blind interviews conducted by an independent third party
– Flexible, fast, and agile research methodologies
– Primary and secondary research
– Qualitative and Quantitative methodologies
– Agile recruiting and rapid turn around
Positioning, Messaging, and Content Development
Engage, inspire and activate customers and partners with:
– Compelling value propositions and positioning
– Messaging hierarchies that target all critical audiences
– Inspiring narratives, storytelling, and source content for marketing and sales assets
– Effective sales and partner enablement content and training
Operational Transformation
Optimize the efficiency of your marketing and partner operations through:
– Go-to-market and partner program design
– Playbook development and training
– Operational transformation and change management
– Program execution and project management