Insights - Digital Bridge Partners

01 Jun Co-Sell Orchestration: The New Imperative for Every Partner Team

Posted at 11:11h in Co-Sell Orchestration by Allan Adler

June 1, 2023 In last month’s column, we talked about why it was important for partner teams to reposition themselves as partner co-sales experts, given the critical importance of generating net new revenue for struggling revenue teams in B2B SaaS. Today, let’s dig in and explore additional...

18 May The What, Why, and How of B2B SaaS Tech Partnerships: Part 1

Posted at 11:11h in Tech Partnerships by Dylan Charles

May 18, 2023 The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversations Allan Adler had with Avanish Sahai on Tidemark’s The Platform Journey podcast: Part 1 - Monetizing Technology Partner Ecosystems. This first article...

05 May Partner Teams Need Better Positioning – Introducing Co-Selling Teams

Posted at 11:11h in Ecosystem and Partner Best Practices by Allan Adler

May 5, 2023 I have a terrific hack for partnership teams that want to highlight their ability to drive revenue above and beyond just managing a “channel,” and get the attention of CROs and gain access to their budgets. 👉 Position partnering as a Co-Sell Team and...

20 Apr Head of Ecosystems and Partnerships: Driving Business Transformation and Core Outcomes

Posted at 11:11h in Organization Alignment and Roles by Allan Adler

April 20, 2023 This title 👆 should be THE North Star career aspiration job for all Partnership Pros. We believe that in the next 24 months, the core skill set of folks who aspire to the C-Suite, and to become CEOs for that matter, will be the...

23 Mar A Co-CEO Future for B2B SaaS Companies: Fantasy or Inevitability?

Posted at 11:11h in Organization Alignment and Roles by Allan Adler

March 23, 2023 I believe that in the near future, software companies will be run by two CEOs. -CEO#1 will be the inside-out-leader, facing the company, managing the portfolio of company investments and assets, owning Product, Finance, and HR. -CEO #2 will be the outside-in-leader, facing the market,...