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Strategic Alliances Need to Be Managed Strategically standard

While strategic alliances are acknowledged to be an increasingly important driver of revenue growth for many corporations, it’s ironic to observe just how non-strategic alliances management and partnering more generally is as a corporate discipline. Why does this matter? It’s widely believed that 30% of enterprise revenue is tied to strategic alliances and that number has been growing steadily over the last few years.  A recent study by IBM found that 82% of business leaders believe partnerships will be a prime vehicle for business growth. Alliances are more important than ever because emerging technologies, new commercial, social, and business models elevate the role and importance of ecosystems and strategic partnerships in creating value.  Start with the technology building blocks that are the foundation of digital transformation ...

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