Tags ArchivesAgility

How to Make Partner-Led GTM (Channel Management) Agile standard

Operating an Agile Channel Management model is essential in today’s business climate for any company with a partner-led GTM strategy.  This includes: Software, hardware, and/or services vendors Distributors and others that rely on a one or two-tier channel Any company in the process of building out a new platform-based ecosystem – such as GE or other industrial players trying to create an industry platform. Why is this critical? In today’s market, companies must continually innovate and innovation requires companies to be agile in every way – to be the first company to delight the customer, to adjust quickly to new competition or market forces, and to have a team that can continuously learn and succeed through collaboration.  Agile, regardless of domain, is about 4 core ...

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