Recent Blog Posts

Turn Your Partner Channel into a Solutions Factory By Andy Lauta In an earlier article, I talked about how enterprise Cloud, SaaS and PaaS vendors could optimize their go-to-market strategy ...

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Optimize your Go-To-Market through Solutions By Andy Lauta Too often enterprise Cloud, SaaS and PaaS vendors take an “inside-out” approach to their go-to-market strategy. By “inside-out” I mean the focus ...

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IT/Business Relevance

Successful digital transformation relies on both a strong strategy for transformation and the organizational ability to drive innovation. Although digital transformation is at an early stage in many organizations, it is ...

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Why Channel Management Sucks

Despite trillions of $s flowing through indirect partnerships (including marketing, sales, and support channels across the entire end-user experience for tech vendors), the process of effectively extending cross-functional enterprise processes ...

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Genesis

Here at Digital Bridge Partners, we are taking a look back at the history of cloud computing, but first at an understanding of how to put cloud computing into context. Its ...

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