Monthly ArchivesFebruary 2018

Partnership by Spreadsheet standard

In the absence of good data, we look to trusted systems of record to see if we can’t put together a story regarding partnership success. CRM or PRM (Partner Relationship Management) systems, deal registration, or marketing automation tools – we built these systems to keep track of our sales and marketing activities, right? While they do work on one or the other side of the partnership, we use spreadsheets because we have to connect two different companies’ systems together to find a single source of the truth, or what we call a single pane of glass for managing the partnership. But partnerships that are strategic are not single threaded; going to market with partners in 3D means that we’re focusing ...

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