Monthly ArchivesMarch 2014

Thoughts on Crossing the Chasm standard

In a recent blog  post Geoff Moore makes the case that the Crossing the Chasm Model is still relevant in the 3rd Platform, Social, Mobile, Analytics and Cloud (SMAC) era. At Channel Cloud Consulting we agree that the Whole Product and Business Ecosystem components continue to be highly relevant.  However we believe that the dynamics of creating an offering and establishing the required go to market ecosystem have changed so profoundly that we might need to revise the way we think of and label these pillars.In today’s marketplace, the concept of a whole product has become far more complex and dynamic.  The Whole Product today needs to take into account Component Services and the Platform(s) that link these services. Take as ...

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