Monthly ArchivesAugust 2012

Ecosystem as a Service: Ecosystem Importance for Vendor/Channel Mgmt. standard

In an effort to add to the alphabet for “X”aaS, we at Digital Bridge Partners are proposing the addition of “E”aaS for Ecosystem as a Service… Are we taking it too far?  Perhaps not.  Don’t be suprised if you see cloud services popping up that make it easier for service providers and customers to find related services in an attempt to assemble a complete offering or a family of related cloud services. Let’s begin with a little channel management history that puts the notion of Ecosystems into context. In our last post we talked about how the traditional Vendor-Indirect Channel model is giving way to an Cloud-connected Ecosystem model. The Vendor-Indirect Channel model is characterized by a big powerful vendor ...

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Is There Really a Channel for the Cloud? standard

Many pundits have argued that the cloud essentially eliminates the need for a channel.  To some extent, this is an accurate observation, because distribution in the traditional terms “pick, pack, ship, install” is no longer needed.  On the other hand however, all of us know that the value-added services the channel has traditionally provided for on-prem solutions are still important, albeit many services for the cloud are unique and distinct from on-prem services.  At Digital Bridge Partners we’ve blogged a lot about this. The truth emerging between the two positions, for and against a channel role, is that the channel is shifting from a focus on physical distribution and integration toward a role centered around software value add.  This make ...

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A Solution Provider Cloud Maturity Adoption Model standard

In the course of our work at Digital Bridge Partners with vendors and partners in the Public Cloud market, we’ve observed that most Solution Providers begin their transition to the cloud by moving through the following Solution Provider Cloud Maturity adoption stages.  For each of these stages, Solution Providers have a context (noted below) that describe their current business related to the cloud. At this point in the evolution of the overall cloud market, and in the evolution of Vendor cloud channel ecosystems, we believe that engagement and resources should be focused where they are most needed.  In our minds, two stages in the maturity model represent a sweet spot for partner engagement and enablement. 1.     Moving partners from awareness to ...

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