Monthly ArchivesMay 2012

Enabling the Cloud Channel standard

In earlier posts we’ve focused a great deal on the new model of channel partner required for vendors to successfully deliver cloud solutions to end customers.  We’ve highlighted a number of shifts currently taking place in the channel, including the increased importance of cloud channel partners (VARs, Consultants and Integrators),  the types of services these partners will need to deliver, and their new business models.  But what we haven’t addressed is how these changes are going to take place and how large vendors can support them.     It is our strong belief at Digital Bridge Partners that vendors who want to win with the channel should provide concrete enablement and support aligned to the needs of new and existing partners ...

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